38% increase in sales and a 10% decrease in ACOS within just five months Account stats before outsourcing to eStore Factory:

• PPC sales: $38,514.47
• PPC ACOS: 25%
• Total orders received: 1589
• Total sales: $124555

  Account stats after outsourcing to eStore Factory:

• PPC sales: $101,194
• PPC ACOS: 16.09%
• Total orders received: 4840
• Total sales: $301,698.89

  Here’s everything we did to get the results:

• Analyzing market dynamics and shopper’s demand for some of the top-selling ASINs
• Identifying the products which were not receiving optimal exposure
• Creation of various sponsored product campaigns as well as optimization of existing low-performing campaigns
• As a part of the process, we also helped identify impactful keywords that are driving sales
• Making dedicated campaigns with top-selling keywords, low ACOS keywords, keywords with ACOS that should be optimized
• Negative keyword harvesting to keep a tap on ACOS